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From being a completely unknown product in the marketplace, our Ready-2-Go (Overseas Prepaid SIM Card) Travel Kits are now retailing approximately 2,000 pieces per month and are sold at over 100 retailers across Singapore. Whilst the underlying consumer proposition of the product is very important in its success, however, perhaps more importantly, is the effort the entire team has put into building and pushing the product.

Once again, thank you (to yourself and your team) for all your hard work and for always willing to go the extra mile. Thank your for your invaluable feedbacks and guidance on the PR strategy. Thank you spending the early mornings and late afternoons rehearsing press and radio interviews with us. And last but not least, thank you for being a trusted and reliable partner.

William Soo
Director
Trusling Communications Pte. Ltd. 

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Our Services

Whether the goals are immediate or long term, on a retainer or project-by-project basis, each of our programmes are tailored to integrate effective PR and Marketing Communications into your business strategy. All aimed at increasing your mindshare, your market share and ultimately, your bottom line.

• STRATEGIC COMMUNICATIONS AND PLANNING

Every client has different objectives. To establish their communications priorities our work with clients begins with getting to know the organisations, their industry and competitor landscape, as the important first step towards shaping their programme strategy. > Read more

With a thorough understanding of operations, unique value proposition and business objectives, key messages are developed, positions of strength articulated, target audiences identified, and methods of engagement created, as part of a tailored, goal oriented communications strategy.

Clear, concise and consistent, each programme component is carefully developed with the goal of increasing visibility, heightening awareness, and generating positive impact and buy-ins from the audience that matters.


• MEDIA RELATIONS

As a powerful influencer when it comes to establishing mindshare and credibility, media relations is at the heart of our business, where our objective is to achieve maximum exposure for our clients in the broadcast, print and online media across the regional, national, consumer, business and trade arenas. > Read more

More than just the general distribution of newsworthy information, our media relations strategies include the proactive pursuit of ongoing media exposure across different engagement platforms. Firmly focused on generating awareness and buy-ins, these include contact cultivation, feature opportunities, article placements, interviews, executive profiles, industry perspectives, as well as media briefings and roundtables.

Our programmes are devised to ensure that the key messages are developed and communicated, consistently and clearly across these different media platforms, with a firm focus on generating awareness, credibility and ultimately the buy-in, to generate the ROI that our clients are seeking.


• CONSUMER BRAND COMMUNICATIONS

Whether it is establishing a new brand, revitalizing a household name, reaching out to a new audience, or the introduction of a new product, we are able to provide support to the organising of media launches, consumer road shows, trade shows, retail and consumer promotions and consumer education workshops to ensure that clients gain maximum PR benefit from these occasions. > Read more

Adopting a targeted audience-based approach, we have been instrumental in executing the publicity launches of many new products and services into the market place. Some of the brands that we have helped launch include:

  • Beauty: Neutrogena, Johnson & Johnson, Cover Girl, SKII, Pantene, The Body Shop
  • Health and Wellness: Pampers, Whisper, Carefree, Mead Johnson Nutritionals, Shinagawa LASIK Centre, Integrated Eyecare Centre, Specialist Eyecare Centre, CIBA Vision, Beijing 101
  • Travel and Tourism: Zuji.com and Wotif.com; Sol Meliá Hoteles and Resorts, Bintan Lagoon Resort
  • Consumer Lifestyle: Shunji Matsuo Hair Salons, Fill-Your-Walls Art Gallery, Nippon Paint Lifestyle Store, Trusling Communications, The Optique
  • Food: California Pizza Kitchen, China Jump, MIX and Australian Horticultural Corporation


• CORPORATE POSITIONING AND PERCEPTION MANAGEMENT

With a clear focus on reinforcing corporate brand positioning, instilling confidence and generating buy-in from the stakeholders that matter – customers, employees, media, investors and business partners – our strategies are aimed at helping clients gain competitive advantage and perceptual leadership, to stake their claim in today's competitive business environment. > Read more

This includes the publicizing of corporate developments that validate and legitimize a company's value proposition, thought leadership marketing, senior executive profiling, influencer cultivation and industry speaking and key constituent evangelism.

Our approach also extends to specific audience outreach components that incorporate strategic marketing collaborations, public information campaigns and corporate sponsorship programmes, as well as the event management of corporate hospitality events, trade shows and exhibitions.


• SOCIAL MEDIA STRATEGIES

As dynamic components of a larger communications strategy, we work with our clients to capitalise on the communication opportunities that social media and the blogosphere offer.
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Our approach is multi-dimensional when it comes to creating engagement touch points that identify, engage and cultivate relationships with influential online voices. Mobilising online advocates and influencers, our focus is to enhance corporate reputation, create conversations, listen to the market and deepen consumer understanding and engagement with our clients' brands, in a meaningful two-way dialogue.

Embracing various digital technologies we can help you:

  • Track and monitor the visibility of your brand among online communities and the
    issues that affect your consumers
  • Communicate your messages to the voices that matter through online influencers
    outreach campaigns
  • Create word-of-mouth interest through user-generated engagement strategies


• EDITORIAL SUPPORT

Clear and concise messages are articulated into factually accurate copy that reinforces our clients positioning in the market place. With careful consideration to the audiences that we are reaching, media releases, corporate overviews, executive biographies, feature articles, case studies and advertorials are developed as powerful strategic communication tools.


• EVENT MANAGEMENT

Whether it is a product launch, a corporate hospitality event, a consumer outreach or a trade marketing exercise, we help clients make the difference from just marking an occasion to that of creating a memorable experience that becomes a powerful component of their communication outreach strategy.